The influencer you choose can make or break your campaign. job seekers data Big audiences and high engagement rates don’t guarantee success—it’s all about finding an engaging audience that fits your ideal customer profile (ICP). That’s why influencer discovery features are so important.
Your influencer analytics tool should have a database of vetted influencers you can filter and search through. It should also have analytics profiles with historic content performance and audience demographics for each influencer.
With Sprout, find the best influencers for your campaign with our social intelligence engine, Signals. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.
Campaign tracking and monitoring
Reviewing influencer campaign performance can be a headache, especially when you have to request performance data directly from each influencer and hope you get accurate results. Influencer analytics tools should get rid of that burden and streamline the campaign performance reporting process.
Look for a tool that consolidates accurate, relevant analytics for all your influencer marketing campaigns into a single dashboard, so you can dissect campaign performance on a per-influencer and per-post basis. You’ll need access to advanced metrics like reach, impressions, engagement, clicks, conversions and audience insights. Plus, TikTok-specific metrics like average watch time and views for each influencer’s sponsored and organic content.
Another essential: enhanced link tracking. This is how you’ll measure the concrete impact of your influencer campaigns. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.