What is Content Marketing?

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Content marketing is a marketing strategy that attracts consumers by providing good and valuable "content", creates in-depth "marketing" communication, and namibia phone number list strengthens brand trust and customer loyalty to create future purchasing intentions.

When the content and information provided by a brand is helpful to consumers, solves their pain points and problems, and even increases their relevant knowledge, once they are satisfied and resonate with others, their trust will be consolidated invisibly.

In addition to being willing to stay in touch with the brand, consumers will also think of the brand first when they have a purchasing need, and even recommend it to friends and family.

If you want to successfully sell online courses, you should do a good job of content marketing and SEO so that consumers will come to you.

Common forms of content marketing
There are many ways to market content. In terms of text, the well-known official website blog articles, social media posts, e-newsletters, e-books, press releases, white papers, and discussion forum Q&A are all feasible ways.

YouTube videos, podcast audio programs, webinars or live events are also common forms.

Some people think that content marketing is a new concept in recent years, but in fact it has been around since the late 19th century.

Take Michelin, the well-known French multinational tire company, as an example. In 1900, the founders, the Michelin brothers, were optimistic about the development prospects of car travel. They believed that the more prosperous car travel became, the better their tires would sell . Therefore, they compiled information that was helpful for car travel, such as maps, gas stations, hotels, and auto repair shops, into a book and printed a portable "Michelin Guide" for customers to obtain free of charge. The field has now expanded to restaurant ratings and become a guide for gourmets.

3 benefits of content marketing
Good content can attract the audience's attention. As long as the target customers visit your website and community multiple times or are even willing to stay on your website or community, your brand impression will be greatly enhanced.
When you continuously provide valuable content, your audience will be willing to trust you and even accept your proposals. You will build a deep relationship with your target customers, and they may even become advocates of your brand before purchasing your products.
If you can always provide reliable and timely information, over the years, you will have the opportunity to become an industry authority and have a certain say in your field, and you will be able to spend less on marketing and advertising.
The relationship between content marketing and SEO
Some people confuse content marketing with SEO (Search Engine Optimization). The two are not exactly the same, but they are inseparable.