Introduction to search advertising;
keyword selection;
Yandex.Direct setup;
secrets of automation of advertising campaigns;
getting to know YAN;
studying Yandex.Metrica;
Setting up and automating campaigns in Google.Adwords;
Google KMS;
Introduction to Google Analytics;
analysis of the basic principles of SEO promotion.
There are two tariffs. The basic one does not include practical work, spain telegram data homework analysis, or feedback. It costs 3,600 rubles. The individual tariff plan includes all of this, but costs 24,000 rubles. The course does not provide deep knowledge, but it is good for quickly learning the basics.
Specialist
, registered by the Government of Moscow. It offers courses both in person and online.
The CR program consists of 24 modules. First, Yandex.Direct is thoroughly analyzed, then Google Ads. Classes last 1–2 academic hours. To begin training, you must complete the basic course for marketers, which costs 6,290 rubles.
The training program is practically no different from the others, it just focuses on proper setup, optimization, analytics. It does not cover placement in trading platforms, SEO, automation services.
Tuition: 21,590 (online) and 23,990 (face-to-face) rubles. Credit is available. A certificate of completion is issued upon completion and testing.
This is a non-profit organization of additional education
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