How to Become a Good PPC Specialist

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The main thing here is constant practice . These can be personal projects, traffic arbitrage, campaigns for friends. A good option is to get a job as an intern or assistant PPC specialist in a large company. The demand for specialists is high.

Beginning specialists often search for and find projects on freelance exchanges, in thematic groups on social networks and Telegram, on forums and even message boards.

Remember that the competition is high, and in the beginning saudi arabia telegram data it is important to gain experience, get the first successful cases, so practice is more important than earnings. This does not mean that you need to work for free, but raising prices for your services just because you completed courses at a famous school is also not worth it.

The desire to learn on your own is important. In contextual advertising, the rules change frequently, and you need to update the information in a timely manner. You can follow the news on the resources listed above.

A good specialist will definitely study related topics:

Web analytics is a must-have skill to be able to analyze campaign results, optimize them, or find growth points. You can start with the official Google Analytics and Yandex.Metrica help, then you can move on to studying Google Tag Manager.
Usability and conversion rate optimization (CRO) , so that you can, at a minimum, notice obvious flaws on the client’s website that will cause conversion to drop, and ideally offer your own options for edits to increase conversion and sales.
Targeted advertising in social networks. A specialist who can work with different traffic sources is valued higher and will find work easier than those who are highly specialized.
SEO, content marketing , and any other traffic attraction tool will help you better understand the capabilities of different tools, determine which one is best suited for a specific task, successfully interact with specialists in related fields, see the big picture and the place of contextual advertising in it.
Excel . You'll be working with spreadsheets a lot, so it's best to learn at least its basic capabilities.