How to collect keywords for website promotion?

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How to collect keywords for website promotion?
Collecting the core of a website is a multi-stage process. The larger the project, the more difficult the task. At the first stage, you need to decide on the basic keywords. These are the terms that most effectively "tell" about your project. If it is a music store, then its semantic core should include the following keys: "buy a guitar", "buy ... (other instruments), "sale of musical instruments", "musical instrument store", etc. The more keys are collected, the better. Subsequently, ineffective words and phrases can be removed from the list.

For an online store, important keywords will be catalog categories and subcategories, branded products, various search filters, etc. When SEO-promoting client sites in our company, we use the " lebanon telegram data brainstorming" technology to collect a large number of effective key phrases. You can also familiarize yourself with the semantics of competitors' sites.

After collecting basic key phrases, you can begin to expand the semantics using various tools. Here you will be helped by such services as: Google Ads Keyword, Google Trends, Yandex.Wordstat, Serpstat, "Bukvarix", Rush Analytics, SEMrush and many others. Some tools for collecting semantics work on a paid basis.

Have you collected a large number of suitable words and phrases for promotion? It's time to filter and cluster queries. First, delete all unnecessary phrases. For example, if you are promoting your Internet project with reference to a certain region, you need to delete all queries with other cities.

It is also necessary to remove some queries by frequency of use. Exclude unpromising keys for your project. Remove irrelevant queries. If you have an online store, but you do not sell products of a certain brand, then all keys with the name of this brand should be removed.