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Connected TV has produced an unprecedented acceleration in the transformation of traditional TV advertising . Added to this is the enormous diffusion of streaming platforms such as Netflix and Prime Video, which have led to changes in the habits of consumption of traditional TV content.
In recent months, many news have been announced by the most used and famous video platforms in Italy. The new investments and solutions presented show that streaming is focusing on advertising technology, as well as on content.
Next-generation audiences are increasingly looking for a highly personalized and immediate slovenia mobile database content experience, where they are the ones choosing the content directly on streaming instead of having to navigate through TV channels.
This change forces the various players to review their strategies and evolve in order to remain competitive and relevant in a constantly changing environment.
In this scenario, it becomes essential to develop advertising solutions that adapt to this new media.