Furthermore, a recent study

[fomayof928@mowline]

In a small study, we looked at 15 head keywords in 7 US cities and towns. This yielded 315 potential entries in Google’s local pack. Of those 315, 235 businesses ranked in the local pack also had a page 1 organic ranking. That 75 فیصد باہمی تعلقbetween organic website ranking and the presence of a local pack .

*It's worth noting that where local and organic results were not correlated, this was sometimes due to the presence of spammy GMB listings, or mysterious SERPs that didn't make sense at first austria number data — perhaps as a result of Google testing, in some cases.

Additionally, many local businesses are no longer appearing on the first page of Google in certain categories because the organic SERPs are filled with great listings and directories. Often, local business websites were pushed down to the second page of organic results. In other words, if the spam, “best stuff,” and mystery were removed, the likelihood of local and organic correlation would be much higher than 75%.

Afound that despite Google’s local service ads being present, 43.9% of clicks went to organic SERPs . Obviously, if you can make it to the top of the organic SERPs, that puts you in very good CTR shape from a purely organic perspective.

This benefits you.
The local businesses you market to may not be able to withstand the onslaught of Google’s zero-click SERPs, paid SERPs, and lead-gen features, but while “free” local 3-packs still exist, your best bet for getting in is to have the strongest website you can . Additionally, organic SERPs remain a significant source of clicks.