The first and most important step is to plan the structure of your site. This includes thinking about a site map, defining categories and subcategories, and deciding on the hierarchy of pages.
The main content should be the most important and relevant, so that users can easily find what they are looking for.
If you sell products or services, you also need to armenia phone number list
consider the buyer's journey and design your structure accordingly.
For example, you can use categories like "Shop" and "Products" to display your offering, with subcategories for different types of products.
Pro tip: Look at your competitors’ site structure for inspiration, but make sure to create a unique and optimized design. Everything should be aligned with user needs and preferences.
Simplify navigation
Navigation is a crucial element of a website's architecture. It should be simple, intuitive and easy to use.
Avoid using too many drop-down menus or unnecessary subcategories. Instead, group similar pages together and add clear, easy-to-understand labels.
Also, consider implementing a search bar to make it easier for users to find specific pages.
Now, there are different types of navigation menus to choose from:
Horizontal bar
Dropdown menu
Burger menu
Vertical menu
Footer navigation
A horizontal bar is a common navigation style, usually located at the top of the page. It usually has broad categories with drop-down menus for subcategories.
Horizontal menu - Accuranker.png
A hamburger menu is a popular choice for mobile devices as it takes up less space, while footer navigation often contains links to essential pages on your site.
Pro tip: Whatever you choose, think about your audience. What works best for them? What are they looking for on your site?
For example, if you run a local car dealership, a drop-down menu with different car models may work best. Then, on car pages, you can have a vertical menu with “Specifications,” “Prices,” and “Reviews” options. And a button that links to your financial or sales department, to close the deal.
Write clear and descriptive URLs
A URL is the address of a web page, and serves as an identifier for that particular page on your site. In terms of website architecture, it helps search engines find and understand your content.
Here are some tips for writing clear, descriptive URLs:
Use keywords: Include relevant keywords in your URL to help both users and search engines understand the content of the page.
Keep it short: Short URLs are easier to read and remember, making them easier to use.
Use hyphens: Instead of using spaces or underscores, use hyphens to separate words in your URL. This makes it easier to read and ensures that search engines can correctly interpret each word.
Matching Title Tags: Your URL should match your title tag to provide consistency and improve user experience.
For example, instead of having a URL like
I should write something like this
Pro tip: Remove any unnecessary information or numbers from your URLs. This not only simplifies them, but also makes them more memorable and shareable.