Everest's Pimplis and Louise Faudeux, MediaLab of Information

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TOOLS How Google wants to replace passwords with “passkeys” MEPs support creation of universal charger This tool automatically cuts silences in video and audio recordings Why Demand for Virtual Private Networks is Exploding ES with Kati Bremme, Louise Faudeux & Evarestos Pimplis Platforms, these favorite places for audiences skeptical of information Surveys April 08, 2022 Reading time: 10 min Share In a world where the web and platforms are creating new digital information environments, the abundance of online sources poses real challenges, in the face of the rise of disinformation.


For many citizens, the trust they place in media sources doctor database serves as an “institutional economizer” in the search for information, eliminating the need to verify information themselves. But a growing percentage of the population no longer trusts traditional sources of information, and it is less clear by what criteria these citizens trust or distrust a source. A Reuters Institute report qualitatively examines how audiences who don’t trust the medianavigate the digital information environment, and in particular how they interpret the information they find on social media, messaging apps or search engines.


The report is based on 100 interviews conducted in Brazil, India, the United Kingdom and the United States between December 2021 and January 2022. It focuses on “ generally distrustful” individuals, those who have lower-than-average trust in news and lower-than-average interest in politics. The respondents were regular users of three platforms: Facebook, WhatsApp and Google . The study offers insights for media outlets on strategies to reach distrustful audiences and build trust. How do “generally distrustful” users use platforms? Reuters’ Trust in News Project research focuses largely on the relationship between news attitudes and underlying political variables.