Here's what others have said about how often they email their audience:

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Sending emails at the right frequency is very important to keep people engaged with your brand.

Too many emails can overwhelm subscribers and encourag el salvador mobile database e them to click “unsubscribe.” On the other hand, not sending enough can cause them to forget about your brand before they even make a purchase.

Neither situation is ideal, so it's up to you to find the sweet spot.

For example, you can start by sending 1-2 emails a week to see how people respond. One thing to note is that sending multiple emails in a day should only happen rarely. In this case, only during peak times like Black Friday .



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G – Goals
Always remember to set campaign goals from the start. When you know what you want to do with each seasonal campaign , it's much easier to measure results.

Do you want to increase sales, increase brand awareness, get more website traffic, or do something else?

When you have clear goals, it’s much easier to choose content and useful calls to action (CTAs). The end result is a more targeted campaign that gets people to take the next step, whatever that means for your business.

H – Holiday Theme
A holiday theme will make your emails engaging and relevant. It makes sense; people want to see things that are in line with what’s happening in the world around them.

If you use seasonal images and special calls to action (e.g., “Grab your gift now!”), you’re more likely to spark holiday cheer and get people to engage with your emails.

The most important thing to remember is to make sure your holiday theme aligns with your brand for a memorable yet seasonal look.

I – Incentives
Special offers, such as discounts or free gifts, are excellent incentives that are perfect for getting customers to take action.

With this in mind, consider offering “Buy One, Get One Free” deals, special discounts for new subscribers, or even a small gift with every purchase to gain more interest.

Another effective strategy is to host a social media contest where your audience has a chance to win a prize, such as a product or a gift card for your website. With a little planning and an eye-catching prize, a giveaway can be used to grow your email list during the holidays.


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J – Path mapping
If you know where your customers are in the buying process, you are in a much better position to send them useful content.

For example, if someone is looking at your Christmas gift guides, you might want to consider sending a discount on their gift orders. Similarly, if someone just joined your email list during the holiday shopping season, an exclusive discount could entice them to take the next step.

Think carefully about where each customer group is in your sales funnel, how you are developing your campaign, and what you can do to move them to the next stage.