Why and how to mass delete content for SEO

[Dimaeiya333]

As part of a broader strategy to improve content quality and increase website authority, it is sometimes appropriate to delete some content. When and why?
Whenever we mention mass content deletion to clients, we are usually met with doubt or skepticism.

Creating quality content is often associated with a lot of effort , and the subsequent content is often a precise hit on the emotions. Then comes the solution of the already invested finances. Content costs money and good content costs a lot of money. Deleting everything means only one thing in the eyes of the investor. Waste.

And then there is also skepticism around this whole concept. Why would deleting content be a good idea ? If Google doesn't like the text, they simply won't rank it. But as we often tell clients. We don't throw the baby out with the bathwater.

First of all, let's dive into the idea of ​​content deletion from a theoretical perspective. Then, let's look at the scenario I was up against and why bulk deletion made sense in this case. Finally, let's look at the results from our specific case that we used in practice.

Why delete content?
There are several compelling reasons to consider mass deletion of website content, but the two most relevant ones are related to low-quality content and authority/relevance.

Low content quality
When Google launched the Panda update in 2011, their algorith cambodia mobile database ms began looking for low-quality content. Panda is now permanently built into the core algorithm , so sites no longer need to be affected by a specific algorithm update to see the effects of low-quality content.

Google crawls page by page and evaluates low-quality content . But when evaluating the quality of a website, it aggregates all indexed pages . Simply put, this means that the quality of individual articles can affect the ranking of your entire website.

“Panda measures the quality of a website by crawling most of the pages, allowing us to factor in the quality of the site when ranking the pages and then adjust the overall page ranking accordingly.” Google’s John Mueller has also discussed this concept several times, saying that poor quality content on one part of your site can affect the ranking of your entire site.

Deleting content that Google deems “low quality” is not a good idea, but it can make sense as part of a broader strategy to improve content quality and increase topic authority.

Authority and relevance
Newer than Panda is the concept of a website with current authority . This is closely related to and often similar to the idea that Google’s algorithms need to see the content of your website as relevant to what your website is an authority on.

Mueller commented: “You build your reputation with search engines on your knowledge of the topic. If Google can recognize that your site is relevant to a broader topic, it can show it for broader queries on that topic.”