Map your competitors’ content to your high-volume keywords.

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Use an SEO tool to see which competing pages are ranking by volume for your main keywords.


High volume keywords
This reveals important content that drives traffic. Focus your analysis on these pages to algeria phone number list evaluate their approach to keyword-focused content.

You may find that they put a lot of resources into optimizing just a handful of pillar pages for core topics. Or they may take a long-tail approach with thousands of posts targeting long-tail niche keywords.

In this case, it's a bit of both, although this competitor has almost 40% of the traffic on one page, so let's see what they're doing right here.

Step 2: Evaluate the quality of the content and the keyword optimization techniques used.
Next, drill down to the high-value page you identified in Step 1.

Evaluate factors such as:

Keyword prominence

Using supporting keywords and LSI phrases

Content quality for user experience

Internal links to support pages

Overall depth and uniqueness of content

This will help you evaluate how effectively they optimize and structure their pages for keywords. You can identify strengths to emulate or weaknesses to improve.

Also check if they focus on keyword intent to align content with informational, commercial, or navigational searches.

Let's look at the competitor's high-value page:


Colorado Ski Resorts

Ski Resorts Overview
They do not include the keyword colorado ski resorts, although they do use a couple of supporting keywords, such as winter getaway in Colorado. The competitor has modeled this page as a navigation page, internally linking to all relevant ski resorts, improving the user experience.

In this case, the opportunities would be

Further optimize content around the keyword colorado ski resorts and other long-tail keywords that the competitor is not ranking well for.

Write more detailed content about ski resorts, perhaps in listicle format.

Always use your competitors' content as inspiration, but never copy it.

The best trick: You can use web scraping to stay informed about your competitors' content,

Step 3: Analyze user engagement metrics to measure content performance.
Go beyond optimization to evaluate actual user engagement on competitor pages.

Use an SEO tool to check engagement signals such as backlinks and traffic.


Backlink vs traffic
Poor engagement signals indicate that your high-ranking content isn't satisfying searchers. This is a gap you can fill with more engaging content optimized for those keywords.

Taking this data-driven approach helps you create content that outperforms your competitors by better serving searchers.

Practical strategies to outperform the competition
The goal of competitor analysis is to identify strategic opportunities to outperform your rankings.

Here are 3 key strategies to get an offensive view of keywords against your competitors:

Strategy 1: Optimize for untapped high-volume keywords identified in your competitor analysis.
Find lucrative keywords that your competition is already ranking for, but that you haven't yet attacked. Evaluate whether comparatively high search volumes make them worth pursuing.


Organic Keywords Overview
For example, a backcountry skiing tour website may determine that competitors are heavily optimizing for keyword variations around Colorado ski resorts that they have surprisingly neglected on their own site. The significant search volume provides a strong incentive to develop content pillars around that topic to take advantage of the demand.

Going after unchallenged competitor keywords allows you to share the search market share.

Strategy 2: Develop content that addresses gaps in your competitors’ keyword coverage.
Find the gaps where competitors' content is weak or non-existent for high-volume keywords. Then produce superior content focused on those topic gaps to divert their traffic.


SERP Overview for skiing in colorado springs
For example, a backcountry ski tour could create a guide targeting the keyword colorado springs skiing and focus on covering other areas besides ski resorts.

Strategy 3: Monitor search volume trends to refocus strategy as needed.
Take advantage of keyword analysis tools to check for changes in search trends for specific keywords, especially if you are in a seasonal niche.


Keyword Interest Overtime
Since our example is based on skiing in Colorado, a very seasonal niche, you may experience peaks from November to March and troughs in between.

It's smart to prepare for the spike in search volume for all seasonal keywords by writing and optimizing content tailored to that niche, so you can take advantage of the temporary increase in searches.

Tools to analyze the search volume of competitors
60 % of marketers use between 4-6 different tools for SEO, so their value is undeniable. Here are the best tools you can use for competitor analysis:

| Tool | Features | Pricing | Accuranker | Track up to 50,000 keywords Share of Voice of domains Aggregate SERP analysis Keyword gap and overlap tracking | 14-day free trial without a credit card, then from $116/month (1,000 keywords) to $2,492/month (50,000 keywords) | | SEMrush | Track up to 5,000 keywords Find keywords that drive traffic to individual pages Keyword Gap feature to reveal holes in your on-page strategy | 7-day free trial, then from $129.95/month (500 keywords) to $499.95/month (5,000 keywords) | Ahrefs | Track up to 10,000 keywords Find keywords that drive traffic to individual pages Content Gap feature to reveal holes in your page strategy | No free trial, $99/month (750 keywords) to $999/month (10,000 keywords) | Ahrefs | Track up to 10,000 keywords

Conclusion
Search results are constantly changing, with Google making 500-600 algorithm changes a year. Staying ahead of the curve starts with competitor analysis.

By researching your competitors’ keywords, you’ll gain actionable insights into high-potential keywords, untapped opportunities, and content gaps. You can then adjust your own SEO and content strategies accordingly.

Use these tips and tools to gain ongoing insight into the keyword landscape and dominate your niche.