Identity verification is now required for Google Ads account support

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Google Ads is now requiring identity verification for support. If you want to resolve any issues related to your account, you will first need to go through an identification process. This step is intended to increase sri lanka mobile database security and prevent unauthorized access to sensitive data. Verification may include logging into your account, entering specific information, or using two-step verification. This change reflects the growing emphasis on privacy and security of user data within online advertising services.

Google offers meetings to advertisers in the US
This initiative by Google represents a significant help for advertisers who face technical challenges when setting up conversion tracking . Proper tag implementation is key to obtaining accurate data on campaign performance, which allows for more effective optimization of advertising budgets and improved return on investment (ROI). One-on-one meetings with technical experts can eliminate errors in the deployment of measurement tools and ensure that advertisers receive reliable conversion data. This will not only help reduce unnecessary advertising spend, but also better understand user behavior and the effectiveness of marketing strategies.

Microsoft Ads expands impression-based remarketing
Impression-based remarketing is now available globally, including China, and can be managed in bulk through Microsoft Ads Editor. This update to Microsoft Ads represents a significant shift in remarketing strategies, especially with respect to third-party cookie restrictions. Impression-based remarketing allows advertisers to reach users based on whether they saw their ad, even if they didn’t click on it. This allows for more effective work across the entire marketing funnel—from awareness to final conversion. Expanding this feature globally, including China, and being managed through Microsoft Ads Editor greatly simplifies its implementation and scaling. This move reflects the growing emphasis on new forms of targeting that don’t require traditional user tracking methods.

Google is testing AI-generated backgrounds for shopping ads
Google is testing a new feature for Shopping ads that uses artificial intelligence to automatically generate contextual backgrounds for product images. The goal is to create more visually appealing ads that better fit specific scenarios and can increase user engagement. Google’s AI system preserves the original look of the product and doesn’t make any modifications to the merchandise itself. Human review and approval are required before ads are deployed to ensure that the generated backgrounds meet the advertiser’s expectations. The feature is currently only available in a limited test mode, and advertisers have the option to opt out of the test.

Google has updated its search ad system to prioritize relevant and easy-to-use landing pages
Google has improved its search advertising system to place a greater emphasis on the quality and user-friendliness of landing pages. It now uses artificial intelligence to assess whether the page users land on after clicking on an ad meets their expectations and offers a smooth navigation experience. This new model allows Google to more accurately identify misleading or unintuitive pages that, for example, do not fulfill the promises of the ad or make it difficult to find the information they are looking for. Ads that point to these pages may be demoted in search. The goal of this update is to ensure that advertisers provide a high-quality and relevant user experience, which can lead to higher customer satisfaction and better conversions.