Use keywords with the highest search volume possible

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In order to avoid entering the realm of speculation, we would not like to provide a final list of adjustments for optimizing the quality factor. Instead, we would like to give you a few practical approaches based on our experience that will lead to a very specific optimization of the quality factor during ongoing operations:

Pay attention to the connection between the keyword (search term), ad and target page or landing page. The more stringent, the better.
Focus primarily on specific and narrow keywords unless the overseas chinese in europe data broader or more general keywords have high conversion rates.
Regularly check keywords with a low CTR (click through rate), as these often lead to a deterioration in the quality factor. Maybe the keyword and ad text don't really fit together well? Or is the keyword a term that also appears in completely different industries or for completely different products?
Use ad extensions and ad URL, that is, you can and should also change the path that is displayed in the ad under URL.
Use keywords in the ad text and only link from the ads to landing pages where the search term is again the focus.
To do this, develop special and well-structured landing pages, especially for your most important keywords.
Structure your campaign as detailed as possible. Experience shows that the more detailed the campaign is, the better the results will be.
This checklist offers even more tips :

Checklist 4x4 Practical Tips for Google Ads

Read more:

Visit this page about Google Ads :

SEA: With Google Ads you can draw attention to yourself and win over search engines and users.

Conclusion
Through good campaign management, Ads campaigns can be continually optimized and you can achieve better and better results. Quality factor management plays an important role here.