How to add extensions (backings) to ads in Google Ads?

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Higher quality leads: Ad expansion can help filter out irrelevant or lower quality leads by providing more information about who the product or service is for. Users who click on your ad and reach your landing page are likely to be more relevant users.

Optimized PPC Budget : As mentioned above, expanding your ad can lead lithuania mobile database to higher CTR, which can lead to higher ad rank. When Ad Rank is high, your cost-per-click (CPC) can drop, allowing you to use your budget more efficiently.



Google ad extensions can be added at the ad group, campaign, or account level in Google Ads. Depending on the level you choose (account, campaign, or ad group), go to the following page: Ads & assets > Assets > +

After clicking the "+" button, you will be able to create all available types of extensions (bases).

Manual versus automatic extensions
It's important to understand the difference between manual and automatic extensions. For the purposes of this article, most of the extensions listed are considered manual, which requires a bit of setup. Some extensions may be applied dynamically by Google if they believe they will improve performance. If you want to maintain more control over the appearance of your ads, you can turn off automatic extensions.

To turn off automatic submissions, go to: Submissions. Then click the More button, then Automatic submissions at the account level.

automatic documents
Here you can see which automatic documents you are using and you can turn them off right away.

12 types of ad extensions (backings)
Now that we've covered the basic categories of materials, let's take a look at all the different types of materials that are available.

Localities
Location assets encourage users to visit or learn more about your physical location.

These location assets can be viewed in various formats on mobile devices and computers, and you can view additional information such as:

Store address.
Store opening hours.
Store phone number.
Store location map.
This extension is available to appear on the Search Network, Content Network, YouTube, and Google Maps. Placements can be applied manually at the campaign level or at the account level. To set them up, a valid Google Business Profile must be linked to your Google Ads account.

Call
Calling assets make it easy for potential customers to call your business directly from your ad.

This is a clickable phone number that appears on mobile devices. If a user searches on a desktop device, a "Call Us" button will appear and the phone number will be displayed when clicked.

This asset type is only available on the Google Search Network. You can also choose when the phone number should be displayed (for example, only during business hours).