An ecommerce marketing strategy is the steps you put in place to attract, convert, and delight your customers. It includes customer acquisition, of course, but it should also focus on customer nurturing and retention.
In other words, your ecommerce marketing strategy needs to cover the entire buyer cycle . Potential customers visit your ecommerce website and sign up for your email list to become leads. You nurture them through solid emails until they convert into customers.
However, your work is not done.
After that, you continue to market to them so they come back for more.
Email Marketing
Email marketing for e-commerce has proven to be one of the most prominent, effective, and cost-effective overseas chinese in canada data ways to increase online sales and create customer loyalty.
It involves sending targeted emails to potential and existing customers, such as promotional feature offers, product recommendations, and updates.
Studies show that effective email marketing can deliver a high return on investment. On average, you can get $36 back for every dollar spent.
One successful example of ecommerce email marketing is MCM. They effectively dealt with cart abandonment by sending friendly notifications that said, “You left something behind.”
MCM
Image via ReallyGoodEmails
Such a simple yet compelling message encourages shoppers to refrain from abandoning their carts and placing an order.
In this copy, MCM included a clear image of the abandoned product, a striking call to action (CTA), and other offers to motivate customers. All of this, along with a compelling sense of urgency, contributes to a successful email marketing campaign.
Social Media Marketing
It's hard to imagine starting a new business these days without being on social media.
Social media e-commerce involves using social media platforms to promote an online business, increase brand awareness, increase visibility, expand your customer base, and increase sales.
Platforms like Facebook, Instagram, and TikTok allow businesses to showcase products, share user-generated content, and run targeted advertising campaigns. If you're creating marketing assets like promotional visuals for your campaigns, consider using a free flyer maker to easily design professional-quality flyers.
A prime example of successful social media marketing is GoPro’s “Million Dollar Challenge.” This campaign effectively turned customers into brand ambassadors by encouraging them to share their adventurous experiences on social media.
The Million Dollar Challenge
Image via Jinnie's Universities Blogs
The initiative fostered community engagement and significantly boosted brand engagement. Since its inception, the campaign has become one of GoPro’s most successful marketing efforts, attracting 43,000 submissions worldwide.
You too can increase traffic and online sales by creating compelling content that resonates with your target audience. You can also use analytics from any of the top-rated social media marketing software to identify your customers’ desires and improve your strategy.
Interact with followers through comments and direct messages. This helps build a community, fosters trust, and raises brand awareness and sales potential.
SMS Marketing
SMS marketing has snowballed over the past few years and now accounts for a growing share of e-commerce sales.
This type of marketing allows you to send text messages to your contacts who have opted in. You can use SMS marketing to promote new products, services, or offers that they can't miss!