What you can discover with this type of geolocation

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The main thing is a huge amount of valuable and fresh information that you can use in your content right away. In the example of a smartphone launch mentioned above, you can create several “Top 5” lists about the main aspects of the new device, as well as what buyers like most about it.

– You will discover content you didn’t know existed, such as ne denmark mobile database wly created hashtags, local trends that can go viral, and generally everything your audience is interested in.

– All of this will have a direct impact on the Digital Marketing campaigns you undertake, by incorporating the “contingency factor”, the chances of obtaining greater reach and even making your campaign go viral increase.

The power of geolocation in your digital plan
The speed and efficiency with which you process this data in your Social Listening plan will determine the outcome. Therefore:

– Compare information received from nearby locations to determine the most recurrent hashtags, topics and comments. This way, you can integrate them into your plan immediately.

– Filter the information you receive, as not all of it will be valid or useful. Unfortunately, some users turn inappropriate or vulgar topics into trends, even those related to unfavorable events. All of this should be left out of your campaign, of course.



Real-time events VS selected keywords
As we mentioned, sometimes your keyword strategy will be disrupted by new information that comes to light. If this happens, don’t panic. Instead, harness the power of real-time, visually rich content to identify what can strengthen your plan.

This will also serve another important aspect: getting ahead of the competition. And since many brands still do not use these types of tools, or do not consider location as a primary element, then it will be essential to get ahead of them in order to generate fresh content on social networks.



Your Digital Marketing strategy should consider real-time monitoring of those events that will influence your campaigns. Since the information that can be collected is very varied, segment it to create quality content that will become a trend on social media faster than you think.