Content or funnel plan can work without infrastructure — a smoothly functioning website — which is the foundation of digital marketing success.
There’s no denying that content marketing is effective in getting a website to rank in search engines, and you can even keep a slow website ranking consistently, but a lack of attention to infrastructure will eventually come back to haunt you when it comes to conversion rates.
Site Speed Study
Exposing potential customers to a slow website with great content will quickly erode their trust.
We looked at 10 websites and 26,000 different landing senegal mobile database pages across multiple industries, and the performance ranged from extremely slow pages loading in over 9 seconds to extremely fast pages loading in less than 1 second.
The results show that faster page load times have a strong conversion rate benefit, which can be beneficial for different vertical markets or sales approaches.
Pages that load in less than one second convert about 2.5 times more often than pages that load in five seconds or slower.
The results weren’t limited to just fast and slow pages. The difference in conversion rates between “fast” pages 2-second load times and “very fast” pages less than 1 second more than doubled as well.
We first ran this survey in 2014, and the difference between “very fast” sites and “fast” sites wasn’t as stark as it is today. But when we ran it again five years later, we expected the difference to be even bigger. Why is that? Because of 5G, of course.