On Facebook and Instagram, you can’t target cultural interests with this kind of specificity: you can only target interests that have met a public interest threshold. For example, if a newspaper’s Facebook page has fewer than say 25,000 likes, they won’t show up as a targeting option when running ads. Even if they meet the threshold, Facebook might still not let them target.
So if you’re selling to a niche audience that can only be accurately identified based on who they follow on Twitter, then Twitter is worth testing.
But it only works if you can make a lot of money per customer. I'm talking thousands of dollars.
As a reference point, the only time Twitter advertising has worked in the last four years has been for clients making six figures per year. That client is less than 500 companies in the world that are a good fit for their product. I’ve noticed that the employees at those 500 companies follow the same group of influencers in the space.
So I targeted those influential followers and turned some into potential clients.
Reddit Advertising
Reddit ads are generally a waste of money. They are either too cayman islands mobile database broadly targeted to be effective or too niche to scale.
I would only consider reddit ads if your product has very broad appeal e. lingerie, credit cards or you make a lot of money per customer, and your niche is active in the subreddit section.
How Reddit ads work currently
Like most modern advertising channels, Reddit ads are native: they look like organic posts and are distinguished by a subtle “Promoted” label.
Goals are either interest-based or board-based.
For example, interest categories include travel and technology. These will show your ads to reddit users whose browsing behavior falls into these categories.