Taking advantage of this program is especially important as Google moves toward a more overtly commercial direction. By shortening the buyer’s journey through multimodal SERPs, Google now has an excuse to display product suggestions for nearly any type of search, even if the searcher’s intent isn’t immediately transactional.
If you’re using WooCommerce and Shopify, you’re also in luck because these platforms have partnered with Google Merchant Center to verify their products in just a few clicks.
Use the various tags available
Google is increasingly using small parts of our content to answer search italy mobile database queries. It starts with featured snippets, where Google cites the most relevant paragraph from a page.
Rich snippets
Now it’s spreading to videos, with Google highlighting the most relevant segments.
Rich snippets with video clips
There are also various other SERP features that people ask about, which use images, videos, products, and small snippets of text from our pages.
Rich snippets in the "People also ask" section
If you want to participate in this kind of SERP, then you have to play ball and help Google find this relevant information on your page. The most obvious way to do this is to use proper markup in your content.
YouTube metadata helps Google analyze your video and split it into smaller parts. You can add closed captions so that Google has the transcript of your video, and you can also split your video into chapters by adding timestamps.