It is also a great tool for capturing Voice of the Customer data. To do this, you can schedule a follow-up survey of all customers who contact you via chat.
4. Social Media
Social media is a potent ingredient in the feedback cocktail because it provides you with the opportunity for two-way communication with your customers.
On any of the most commonly used social platforms, such israel mobile database as Twitter, Facebook, or LinkedIn, you can tap into relevant ongoing conversations and connect with these customers by actively participating, or quietly listening while taking notes.
The core benefit of social media is that it allows you to have a more direct and real-time conversation with the people who use your product or service.
While this is a great way to gather feedback, find trends, and create stories, it can be more challenging to turn it into hard data. But the benefit is that you’re hearing unfiltered feedback directly from your customers.
5. Website Conduct
Your website is a great place for you to capture Voice of the Customer data. In addition to chats and online surveys, another way to collect this data is to analyze customer behavior on your website. You can do this by leveraging tools like heatmaps.
You can also opt for a single platform like CrazyEgg, which lets you do all of this in one tool.
6. Call log data
If you plan to leverage historical data, recorded phone calls may come in handy. Recording calls with customers can give you a comprehensive understanding of how they view your brand, what objections they have, and what other expectations they have from your company.