In the early 2000s, desktop portals were the dominant channel. You had big Flash game companies like PopCap emerge. Then in early 2007, social emerged as a new channel with the Facebook platform. Flash web game companies tried to copypaste their games into the new channel and didn't succeed. They left the door open for companies like Zynga and Playdom to emerge and build products that fit the new channel.
A few years later, mobile emerged as a new channel. Zynga tried to copypaste their popular games into mobile, but it didn’t work. The door opened for companies like Supercell to develop new products to fit the new channel.
Zynga, PopCap, King, etc. still exist today. But it took macedonia mobile database them a long time to properly transition to new channels, so some opportunities were captured by others.
This doesn’t just happen in gaming. Online dating is another category with tons of examples:
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Match and others came along during the first dot-com boom and gained most of their traction through banner ads. Then SEO became the dominant channel and PlentyOfFish became a competitor. Then social platforms came along and Zoosk and others came along. Then mobile came along and Tinder came along.
Along the way, the same thing happened. New channels emerged, old players tried to copypaste, opening the door for new companiesproducts to emerge with product channels that fit the new channels.