Both freemium and free trials allow you to showcase product features without requiring users to pay upfront. They both support users in their first mile exploration and seeking early value from your product.
As mentioned above, freemium is best aligned with a user growth-oriented strategy. You want as many people as possible to engage with your product and understand its value, even if they only use the basic features.
Free trials are more revenue-oriented. The free trial is argentina mobile database short, giving users enough room to discover the value of the product and satisfy their needs. After this limited trial, they are asked to pay or move on. This always results in higher conversion rates because users are required to make a payment decision.
You could argue that a free trial is a more effective representation of a free product offer. It creates urgency for users to deeply explore the product and make a decision in a short period of time. However, during the free trial period usually around 14 days, your users are racing against time to learn about the full possibilities of your product. If they don’t understand the deep value your product can provide them during those 14 days, you may see avoidable churn at the end of the trial period.