As a digital marketing consultant, I am surrounded by companies of all kinds every day. They are all exposed to rapid change. I am not spared from this either and, after a reorganization, I suddenly asia rcs data find myself in a "responsive" organization designed for rapid adaptability - with no bosses at all. Able to act faster, adapt faster, implement faster, get to market faster.
And it's true; everything around us is getting faster and faster. We find ourselves in a world full of constantly new #buzzwords. Data streams, clicks, user behavior, interactions, reach, positions, bounces - even non-reactions - are constantly being measured. Everything has to be accessible, linkable, taggable and likable. One discovery follows the next. #Data retention? No, people prefer to call it
You should prepare yourself for this promising world full of new potential. Whether you are small or large. Are you ready for it when
- the customer relationship system (CRM) is mainly operated by the sales department?
- the data in the first name field can also contain the company name?
- personalization ends after "Dear Mrs. Müller"?
- the newsletter is still sent to all recipients using the scattergun approach?
Customer enthusiasm for these companies will probably be limited for the most part.