You "only" produce electronics items? Not attractive enough for Pinterest, you think? Wrong! Electronics manufacturers in particular are enjoying increasing interest on Pinterest. Any product can be appealing if the right photographer or creative director puts it in the spotlight. Pinterest is of course particularly worthwhile for the areas of fashion, food, cars, travel and health.
Two examples: If you think that B2B marketing doesn't work so well with Pinterest, then you're wrong. The Tailwindapp blog presents some B2B examples .
Hubspot
Pinterest HubSpot.jpgFor example, the HubSpot Pinterest page has everything the B2B and B2C community wants in a Pinterest account. There are boards with hilarious bad stock photos, memes, infographics, and even the internet's favorite pets, kittens. There is also a ton of marketing content. Hubspot offers free e-books, promotes useful webinars, and pins about all kinds of marketing content. The trick is in combining information with "light" entertainment content.
GE
Pinterest GE.jpgSince its founding in 1892, General el salvador whatsapp data Electric has learned that to maintain its status as one of the best B2B companies in the world, it must continually incorporate new media into its marketing mix. And GE does a good job of making its very technical offerings, such as its innovations in health technology, tangible for the average user in its pins and boards.
Conclusion:
Pinterest is definitely an excellent way to establish a high-traffic, high-reach channel within your social media strategy. It is a fantastic tool for emotionalizing consumer brands in particular and offers a better conversion rate than Facebook, for example. But there are also exciting opportunities for Pinterest conversion in the B2B sector.
High-quality, creative and well-produced images - linked to high-quality content - give you and your followers good reasons for more interaction. In particular, the strong growth and new tools that have already been implemented in America (such as the buy button, which enables direct purchases within the Pinterest platform) ensure that you should definitely have Pinterest on your list or pinboard.
However, using Pinterest often means a lot of effort and requires the knowledge of professionals who can recognize atmospheric images and plan and implement a Pinterest strategy on a long-term basis. The NetPress team will be happy to help you with advice and implementation of this strategy.