The marketing director is the architect of the building.

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Who is a marketer and who is not
It is important to understand the difference between an internet marketer and an advertising channel specialist. A person who is an expert in, for example, contextual advertising is not an internet marketer. If we take analogies from the construction industry, then:

Internet marketer - site manager. He supervises the construction process. He checks everything, draws, tests, argues with foremen, makes calculations. He started as an ordinary construction worker.
A contextual advertising specialist is an ordinary builder - a welder or a plumber - as you like. He is one of thousands of the same - not even a foreman.
Why an Internet Marketer Should Know How to Code
Consistently, as it happens in Completo client projects:

…to analyze the client’s business. This is done in tandem ukraine consumer email list with the technical director of the client company. Marketing knowledge and sound logic will come in handy here. From experience, logic is most developed in those who have come into contact with programming at least in college.

Study the segment of the Internet market. The specialist studies the general situation, demand and competitors. Here it is necessary, among other things, to study competitors, delve into their sites (including at the code level), understand the marketing and technical aspects of sites and advertising used, clearly set the task for the search marketer to audit the sites and accept his work. Often, the Internet marketer needs to parse something from competitors' sites - for this it is necessary to clearly set the task for the programmers and accept the work done.

Research demand and create a "query tree". This will require knowledge of the client's business, as well as the specifics of formulating queries by different segments of the target audience. Next, queries must be divided into clusters and weighed according to various criteria and priorities (for this, you need to know Excel, the basics of programming, and mathematics).

Conduct an audit of the client's websites and their competitors. This includes an audit of the technical condition, search engine optimization, and usability. Assistants prepare audits . The marketer will have to at least understand these audits. There are many back-end and front-end nuances in the technical and search audit (100-200 in total) - they affect the e-marketing strategy that the internet marketer and his team must develop. Trivially, to understand the basics of SEO and search engine marketing, you will need knowledge of layout and programming (read the guides from Yandex and Google).