Why should I use in-app messaging?

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In-app messaging has several benefits for both the business and the customer. Let’s get started:

Increase user engagement
With in-app messaging, you reach users where they are: inside your mobile app. This type of messaging is displayed while the user is browsing your app, making it easier for you to lebanon email list capture their attention. Consumers are more likely to engage with your brand through your app than through an external method like a social media post. So, use in-app messaging to establish two-way communication and encourage users to take advantage of all of your app’s features.

You contact users at the right time
With external marketing messages, there is no guarantee that you will reach consumers at the best possible time. For example, using robust email automation software allows you to schedule the delivery of your email campaign, but even then, you have no way of knowing when the user will actually open it. With in-app messages, you can set them to appear in certain places and to specific groups, which in turn helps you reach all users at the right time and place.

They generate more conversions
The power of in-app messaging lies in the fact that it motivates them to take action right then and there. As an example, let’s imagine you send such a message to announce a new feature. The user has the ability to try it out right then and there as per your instructions. Sending laser-focused messages when users interact with your app prompts them to make the most of using it. Therefore, they are more likely to act on your message and convert.