How does neuromarketing affect advertising effectiveness?

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Emotions: Strengthening emotional engagement with the brand
According to research by Kapost.com , only 14% of B2B customers see a real difference between brand offers and are willing to pay more for this difference. The customer notices a good deal, but makes a purchase decision based on emotional involvement in the offer and trust in the brand.
Emotional connection with a brand among B2C consumers ranges from 10% to 40%, while for B2B consumers it is 50% and higher. This is according to research by Google and CEB's Marketing Leadership Council, conducted on 3,000 companies from 36 different market segments.

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How to Increase Emotional Engagement in a B2B Brand
Client profile. It is important not only to offer a product, service, service, but also to clearly understand who you are offering it to. Who is your client, what does he want, what does he live by, what are his fears and where does it hurt? If your message includes a client profile, if he recognizes himself, sees his experiences and finds a solution, then you are on the right track!
Tell us about yourself. People don't love products, they love stories about them. If you tell us about a product/service/product that helps people, if you can create a story that will make them smile, help them understand you better and see what's good about you, then you will undoubtedly join the ranks of brand advocates.
Not only positive emotions work for a brand. Research shows that negative emotions also work and get responses. You can create a map of customer emotions to then convert them into leads and sales. But to do this, you need to test different models and track behavior. For example, joy can cause a desire to leave a request, and fear of falling behind competitors - to subscribe to a newsletter.
Save the world. It's boring to talk about charity, but it needs to be done. People need to know that you planted 500 trees or donated money to the Alzheimer's Early Detection Foundation. But who and when to tell about it is very important.
Give a gift. Old as time, but still works great! Give your sweden consumer email list `client a gift. Sure, they may take it, turn around, and walk away. But some percentage of the people you gift will come back to close a deal with the right partner.
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The course is perfect for business owners, directors, internet marketers working in the B2B segment. We are waiting for you at the MaEd courses!