Remove these links from articles (do this only if necessary).

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Internal links to articles where you have set up 301 redirects can be left alone. It is better to find broken and non-working links (404 error) . You can:


Replace them with appropriate links to new or updated articles.


You can use Google's advanced search operators to replace links. Enter site:yourdomain.com + "keyword related to the page":

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The search will show pages of your site that contain phrases or keywords related to the desired topic. Simply add links to these articles to replace the broken ones.



Check and update content regularly
Updating your blog is an ongoing job. It doesn’t end after romania consumer email list one check. Conduct a content audit at least 1-2 times a year and look for areas that can be improved.

Pay special attention to quality articles that have seen a drop in traffic. Try to figure out why this happened and optimize the content to restore traffic.

Don't forget to promote the articles you've updated. Share the updated articles on social media, send out a newsletter to your database, pointing out the updates, to attract even more traffic.


Want to learn more about how to set up advertising on Facebook and other advertising platforms, join the ranks of students in the online course of the MaEd training center "Content Marketing for Managers".

Want to learn how to use content marketing tools and get tangible results from your efforts? Then come to our course "Content Marketing for Managers". Here you will not learn how to write texts (this is taught in copywriting courses). The course program will help you build a content marketing system taking into account the specifics of the market segment and the nuances of promoting your company. You can get advice on the course from MaEd consultants.