How to choose the right media for placement

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: by the number of site visits or by the number of unique views over a certain period?
The most important value is the total audience, that is, the number of sessions. The other parameters allow you to evaluate its quality. Let's give an example. Thus, the ratio of unique users to the total audience demonstrates the presence of a permanent core audience on the site: whether people return to the site, or came and left forever. The average number of pages per session shows the general interest in the site: whether they go to read other materials, or leave after visiting the first page.



If there is no access to website counters, then how can services like PRNEWS.IO prepare ratings of online media traffic?
Indeed, only website owners can view Google Analytics and Yandex.Metrica data. Yandex.Metrica has an option to display a counter with the main parameters of the website in free access, but, as practice shows, today only a few are ready to demonstrate their data. Here, the advertiser must draw the appropriate conclusions before deciding whether to publish on this site or not.

Liveinternet also receives data only for the sites on which it is installed. Statistics in this case can be either open or closed. But most sites, even with closed statistics, take part in the rating and you can see the number of page views there.

As for SimilarWeb, we noted that it uses a different strategy. There are no counters, but the system collects a huge amount of data that is suitable for relative conclusions.



If a site's analytics are hidden from outsiders, does thi paraguay consumer email list s mean that anyone can use SimilarWeb to find out a number of key site metrics?
SimilarWeb provides estimated data. Often they differ from the real ones, but you can work with them effectively. First of all, by comparing sites with each other, observing the dynamics of traffic changes and the main channels for attracting it.



Why don't all media join Google Analytics to avoid misunderstandings and build greater audience trust?
This is a rhetorical question, and there is no clear answer to it. We agree that Google Analytics is the standard among all metrics, but it is better to use any tool than not to count the site audience at all.

Of course, it makes sense not only to connect to analytics systems, but also to make data public. This will allow clients and customers to receive more accurate reports on the reach of posted articles, and the media will be able to create more trusting and effective relationships with both advertisers and PR agencies and special services. It is environmentally friendly, effective and understandable.