Why companies use SMM

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SMM manager is a person who deals with promotion in social networks. Most companies use SMM for:

increasing customer loyalty to the brand and the company;
increasing brand awareness;
managing the company's reputation and strengthening its image;
increasing website traffic;
informing about advertising promotions;
increase sales.
These are the main goals that employers set for their SMM manager. The task of the SMM manager is to figure out how to implement them.

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Russian bank and SMM
Let's see how to achieve the goal set by your employer, using panama consumer email list the example of a Russian bank.

Where do we work?
the largest online bank in Russia

Target?
increase customer loyalty (potential and current)

Money?
1 million rubles per month for targeted advertising, 100 thousand rubles for other expenses, 50 promo codes for a discount at fast food

People
3 SMM managers, 100 back office employees who respond to messages on social networks

What are we doing?
We publish posts in which we tell stories of our clients in different everyday situations (for example, our client was able to quickly resolve the issue when he was on the Moon). The posts should be in different formats: pictures, text, video. We put videos in advertising so that our potential clients can also see our loyalty; we respond to people as loyally as possible and solve their problem as quickly as possible. If a person’s problem is related to the loss of money, we can return it at our expense - the client’s loyalty to the bank will increase; we raffle off money for using the card - in this way, clients use the card, that is, they earn money for us, and we share with them the profit that they brought us.