2. How to create viral ideas?

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In " Crossing the Chasm ," Geoffrey Moore drew how new products and ideas reach the population, creating a new curve of diffusion of ideas, moving from left to right.

It starts with the innovators and early adopters, reaches the majority, and eventually reaches the most backward:

By quoting " Crossing the Chasm ", Godin shows us how the sales success of a product is only achieved when consumers capable of risking something new, the innovators, begin to consume that product .

These "innovators" and "trend setters" create a favorable environment for the "mass" to feel safe to experience novelty.

But how to create viral ideas?

The main point is not to try to make a product for the masses, because sweden phone data it will end up being a product for no one . The idea is to focus on a niche market, segment it and impact that small amount that actually responds to what you sell.

3. Comfort is a risk
Comfort is a risk.

The very good is bad.

In other respects, you can be noticeable or invisible.

These are the main lessons of Purple Cow. Many people don't risk something new, and end up missing out on good opportunities and great ideas .

Godin's goal is to show us that taking risks is the safest thing to do and that it motivates us to do truly incredible things. Inertia and fear paralyze, but courage drives excellent people towards incredible results.

For the author, there is the desire and the path .

In the business world, he believes there is no shortage of great ideas. What is lacking is the desire to execute them.