Viral advertising

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The main difference between performance marketing and other types of promotion is that all of the listed tools should be used together, combined with each other, and the best and most effective option should be sought.

Let's take a closer look at these tools in the context of performance marketing.

Showcases in social networks
The most interesting opportunities in this regard are provided by Instagram and Facebook, and partly by VKontakte.

The ability to create a full-fledged showcase and place products within a social network has a positive effect on conversions and allows you to boost customer engagement where they are used to being.

Example: Maria comes to VK to relax and unwind. She nepal consumer email list likes to read thematic communities, finding ideas for her creativity there. Maria does not like to leave the application, so she does not click on ads. Thanks to the products in VKontakte, Maria can order the jewelry she is interested in directly in the application, on the community page.

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This content does not require constant promotion - it spreads on its own, provokes discussions, creates controversy and evokes the highest response from the audience.

It is very difficult to create viral content - you can spend your entire budget and still not achieve virality. However, in performance marketing, viral content occupies a special place and it is often the most effective, especially at the initial stage of promotion.

Explanation: at the start of promotion (especially if it is a new product), the audience is very "cold" and it is difficult to hook it with traditional forms of advertising. A viral video, for example, can bring much greater coverage than traditional ads in context or targeting.