System Electronic Marketing (SEM) for Dealer

[nusaiba130]

Tool 5.
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Client. The largest steel door factory in the Russian Federation.

Problem. Dealers are not integrated with the main site. If an order goes to a dealer, it is lost. This creates a big black hole in the analytics of dealer network performance.

Solution: Implementation of systemic electronic malta consumer email list marketing for a company with a dealer network

It was necessary to study the client's business first. This took more than two months: full immersion in business processes: market, sales, logistics, production, retail chains.

We created a convenient door catalog on the website, with the help of which people with different requests could choose a door. For example, for visual people, we set up filters by color and finish. For people with a technical mindset, the choice was easily made based on the technical parameters of the door: door thickness, thermal insulation characteristics, etc.
We developed an application for trying on doors. Any user could put the chosen door into their interior and see how it would fit into the space.
We have implemented a system that allows you to hang banners and promotional articles on the site. It is now possible to set targeting by UTM tags.
We implemented analytics up to the order amount (google analytics), which allowed us to set up a system for tracking not only the number of orders, but also the amount for which these orders were made.
SEO optimization and reconfiguration of advertising. As a result, we got an increase in the site's positions for thousands of queries. Organics increased by 60%. The cost of a target call decreased by 2 times. Total traffic increased by 5 times.
We worked with social networks. 6 million people saw our information and advertising.
We implemented our own CRM system. Integrated with telephony and web analytics. As a result, dealer orders were 100% controlled. All dealer purchases were optimized. Control over the processing of applications by dealers was established. We also managed to reduce the time of delivery of goods to the end consumer due to the digitalization of warehouse balances.