Who Doesn't Need ABM Marketing

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ABM marketing is a special kind of marketing for special companies. And not everyone needs it. ABM marketing will be a waste of effort and resources for companies that:

sell mass-market goods and provide services that are intended directly for consumers - the B2C sector;
achieve business goals through inbound marketing;
work in a narrow segment, know all their clients and are already in contact with them;
complete transactions in a short time;
have a cool product and stand out from the competition with their bright positioning;
are just starting to work in the market and have not yet studied the demand and defined the target audience - startups;
They don’t make Napoleonic plans: they have enough existing clients and they focus on improving service and upselling.


And who needs ABM marketing?
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There are companies for which other customer acquisition tools are ineffective.

These include:

Companies that make big deals with large companies. malaysia consumer email list In corporations, it is usually impossible to reach the decision maker by cold calling. With the help of ABM marketing, you can find out who makes the decision about the deal.
Companies with a long sales cycle. ABM marketing helps shorten the deal cycle by skipping unnecessary stages and going directly to the right manager with an offer.
Companies operating in limited markets. They usually have only a few dozen potential clients who are already working with competitors. ABM marketing will help negotiate cooperation in such niches.
B2B companies that cannot get a contract signed because 3 or more decision makers with different motives are involved in the deal decision. ABM marketing helps to convey different messages to different decision makers.
Companies whose product is not in demand. Key account marketing helps to reveal the benefits of the product to the target audience.