No adaptation for mobile devices

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Responsive website design is a design that is conveniently and correctly displayed on smartphones and tablets.

Our whole life is on our phone. Make sure your customers can use your site on their way to work or show their boss a new offer while waiting in line at the cafe.

Another argument for using a mobile version is that search algorithms, such as Mobile First Index, check for the presence of a mobile version and increase the ranking of sites for those that have passed the check.

Tip: Compressing the desktop version for viewing on mobile macedonia consumer email list devices is not considered adaptation.

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An example of a non-adapted website and mobile adaptation (you can read about the development case of the latter at the end of the article)