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by Carsten Lange , on 26.7.2022
How to optimize your landing page for lead generationYou are certainly generating traffic on your website. Important questions are: What happens to visitors who arrive there? What is your intention in dealing with these potential leads? Should interested parties just look around? Do you want to generate qualified leads that then develop into customers via email contact and marketing automation? Do you have an inbound strategy? What about mobile marketing? - You'll notice: Generating online leads is a complex process. But no matter which way you use it, the simple basis for success is powerful tools, including the landing page. - In this article, you'll read about the importance of landing pages and how you can optimize this core of every website for leads using 5 elements.
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