How a single blog post brought in 2 million reais for Rock in less than 3 years

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Learn the story of the post that generated several leads, brought in several clients and resulted in R$2 million for the company!


In June 2016, Diego Gomes, CMO of Rock Content, wrote an article in Portuguese about how a single blog post helped us generate R$436,000 in new business in just 16 months.

The aim of the article was to show that a content marketing strategy goes beyond having a blog and publishing frequently. It can bring real results, with a return in the medium and long term.

One year after confirming that the famous post about digital marketing saudi arabia phone data contributed almost half a million reais in revenue for Rock Content, we are back to update that number and show that a well-done content marketing strategy never fails to generate results.

The multiplying power of evergreen content
In December 2014, the Rock Content Marketing team identified a golden opportunity to write an article focused on the keyword "digital marketing".

In addition to being the keyword with the highest search volume within the “marketing” segment and having a high cost per click, “digital marketing” also represents one of the first searches made by one of our main personas: the small business owner without much experience in that field.

So, an article like this made perfect sense for our blog!

Every blog post is an opportunity to generate more business. When we published the article on digital marketing, we knew that as long as he was on our blog, he would always bring new clients to Rock Content.

And it was just as we imagined.

That's the beauty of evergreen content . Unlike a news article, for example, evergreen content is about a topic that isn't going to go out of style anytime soon. And so, posting once on your blog can bring results for many, many years to come.

Two and a half years after publishing the post "What is Digital Marketing" on our blog, it has already brought us R$1.8 million in new business.

In the first part of this story , we told about the effort involved in the team to write and update the article. This post is going to tell about the mathematics of what came next.