What does a conversion optimization analyst do?

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A Conversion Rate Optimization (CRO) Analyst seeks to understand how a website should work to convert more .

To do this, the Analyst will take as a basis various information obtained through analysis and will test all the improvement hypotheses raised .

This page can be a website, blog, hotsite, e-commerce, among others. But what does it mean to convert on these pages?

For a website, conversion can mean clicking on a banner, submitting a form, purchasing a product online, requesting contact from sales, trying a product, or any other action your company would like the user to take.

Among the stages of the CRO project, the following stand out:

Analysis of site/business data;
The generation of hypotheses about that data;
Testing implementation.
Your CRO Analyst will be responsible for:

Manage key conversion points in the marketing funnel, such as landing pages russia phone data and lead generation forms;
Perform A/B testing and measure results continuously;
Document the evidence produced;
Collaborate with members of other teams and channels (blogs, email marketing, social media, etc.) to optimize all conversion points;
Deliver MQLs to the sales team.
And mainly:

optimize lead-to-customer conversion and increase marketing funnel effectiveness .
Now let's detail the main stages of a CRO process!