Customer Lifetime Value or LTV

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If your company is present on several social networks, it is very useful to conduct an analysis: break down each social network by the number of leads / percentage of traffic.

This way, you will determine the most effective channel and will be able to concentrate your efforts only on the social networks that are suitable for your business.

Social media is an ideal candidate for viral advertising, and it is also suitable for “reach” campaigns with detailed audience targeting.

To improve social media traffic, track the following KPIs:

The effectiveness of each social network is measured in terms of conversions.
Percentage of traffic from social networks - in terms of total site traffic.


Some marketers call this metric lifetime value or LTV .

This KPI shows how much revenue your company can expect to generate over the average lifetime of one customer.

To calculate this KPI, use this formula:

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One of the key ways to improve customer lifetime japan consumer email list value is to build campaigns for the audience that is already your customer.


In such companies, it is necessary to inform customers about new products/services/goods.

Be sure to remind your current customers that you value them: offer promotions, gifts, develop a system of discounts for loyal customers


Boring mailings with the substitution of the recipient's name are already boring to everyone. Now more than ever, personalization is important and it is important to carry out as deep segmentation of the base as possible.

Many American companies have a common practice where the CEO or brand creator personally congratulates customers on holidays.
Try borrowing this wonderful tradition!
After all, the main goal is to make your customer happy, not to earn immediate profit.

You can get ideas for improving your product and service from your current customers.
You can use surveys or other communication methods for this.