Manage and optimize your publications

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When I talk about managing, I'm talking about being consistent in the number and quality of posts you've already accustomed your audience to. If you're thinking about publishing more content on Facebook but you don't think you have enough time to do so, it's important to do so only if you can maintain a reasonable frequency of posts. For this, there are tools like HootSuite, Buffer or Social Sprout that allow you to schedule them.

Your posts can become the hook that attracts followers to your blog, use previews or snippets of the content you have on your blog to draw the attention of your fans. Always invite them to check out the full content within your blog.

Attract fans to your asset
That's right, your blog is a digital asset. Whether you started it recently or you've been working on it for several years, it's good for people who are on a social network to start getting to know more about you and even share the content you offer.

The content offered on your blog can be shared as rich content . You can poland phone data consolidate it into an e-book, a practical guide or an infographic that invites people to subscribe to your blog.

If you plan to do it through a paid post, remember to take into account the interests of the people who might come across that content. If you want to know how to create an effective Facebook campaign, learn more in this article.

This way, when you post on Facebook, you can direct the person to content you have created on your blog and thereby include a subscription to your newsletter.

A great way to achieve this is to work on content that increases the engagement of your followers, such as a webinar in which you relate topics from your blog and invite participants to subscribe.