the information, reduce blank space

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; ② Other discounts are displayed through labels and coupons can be directly collected and purchased; Discount price calculation logic: sales price, activity price, promotional price, store coupons, platform coupons, cash coupons, virtual currency, member discounts; Follow-up: The superposition logic of coupons and the calculation and deduction of members and virtual assets are also done; Finally: The overall conversion rate of the business details page has achieved a very obvious effect; Discount display order: Prioritize the discounts that can be used directly for the product and then display the discounts that cannot be used directly; Available discounts are sorted from large to small according to the discount strength; Unavailable discounts are sorted from low to high according to the compliance conditions; Red envelope deductions are displayed last; If there is a store’s first order coupon, it is displayed at the top; IX.



Project highlights Return and freight service: Highlights: The israel phone number sample project is initiated by the product and coordinated by various departments to promote it, which not only improves the order conversion rate but also improves the user experience; Background: The platform does not support return and freight, and the freight insurance service is not user-friendly, and the survey feedback accounts for a high proportion; Why do it: We often communicate with the user research center. We learned that the overall value of the mall is about . Among them, the highest feedback from users in the after-sales scenario is that the platform does not have freight insurance and the after-sales experience is not friendly.



When doing the project to improve the conversion of the funnel, we also did some research. The reason why users do not place orders is that there is no freight insurance. The proportion is also very high. Data analysis: The daily return rate is about . More than 1,000 returns per day, and users need to bear the freight, which requires a total expenditure of more than 10,000 yuan. Purpose: To improve user experience and increase order conversion rate; Communication and research: Business communication: Communicate with the user research customer service, supply chain operation and other departments to confirm that it is necessary to add services such as freight insurance to improve user experience; all departments expressed their support and cooperation; Solution research: Freight insurance service and return package freight service.