Which social media channels are suitable for your B2B company?

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According to the ARD/ZDF online study 2020, the social media giant Facebook has developed into a passive social network. In the Facebook feed, users watch and read what acquaintances and friends post. Paid advertising such as sponsored posts or ads works very well here. Facebook is also ideal for linking to your online shop. However, you should be careful not to communicate in a way that is too promotional, as this does not inspire trust in your users.

Instagram for young target groups
Instagram is the most popular social media channel for gambling data malaysia under-30 users and teenagers. It is a particularly good way to interact with your customers, increase your brand awareness, show new products or services and compare offers. It is less helpful to direct customers to third-party links here, because Instagram only supports sharing links in the profile description.

LinkedIn for your own business sector
You can use the career network LinkedIn to build your awareness and reputation in the industry. On LinkedIn, you can reach not only job seekers, but also subject matter experts, managers from other companies and B2B companies. This means you can inform customers about new products, services and offers, share industry news and also generate new leads.