Calvo and Carbonel

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The collaboration between the Calvo tuna brand and Carbonell olive oil is a good example of co-branding.

In this case, the main brand (Calvo) provides added quality to its product, identifying the brand of oil in its tuna, which is highly recognized in the market and positioned as one of those with the highest quality.

Calvo seeks to position itself ahead of its competitors as a much healthier and higher-quality option, while we could say that Carbonell seeks to capture new markets.

Milka and Oreo
Milka has also managed to stand out in the market thanks to its co-branding strategies, in this case with the Oreo brand. Two delicious ingredients together guarantee much more success!

H&M & Versace
The Swedish clothing chain H&M has also been a successful case of nepal phone data co-branding, partnering with different designers and important brands in the world of fashion to offer its customers the opportunity to buy exclusive garments at an affordable price.

Philips and Marcilla
A brand of household appliances combined with a brand of coffee gave rise to a coffee maker that has been very successful on the market: Senseo.

10 tips for co-branding
Partner with companies or entrepreneurs who share your values.
Discuss all possible scenarios with your partner: It is important to discuss all subjective, legal or financial aspects that concern the partnership.
Always remember that co-branding is a marketing strategy in which both parties benefit, so both parties must gain something.
It is important that the brands or businesses you partner with have an audience similar or identical to yours.
Networking: Meeting new people and entrepreneurs can give you a great opportunity to make a great alliance.
Choosing the wrong partner can cause co-branding to fail: research the market and your stakeholders thoroughly before making a final decision.
Analyze the costs and benefits of the strategy together with your partner brand. Avoid focusing on short-term benefits; co-branding is characterized by being a strategy that can yield very significant long-term benefits.
Before developing your co-branding strategy, define your objective . Do you want to accelerate your growth in the market? Open up to new market niches? Achieve greater profitability? This will help you develop a much more solid and concrete strategy.
Without measurement there is no control: establish controls or evaluation indicators with your partner that allow you to measure the success of the strategy.
Always keep in mind the function and role of each of the companies involved in the co-branding to be developed. Clarify the functions and responsibilities of each one. It is also important that you are always open to suggestions that can improve the performance of the alliance.
We hope that this material will be very useful for you as an entrepreneur. Collaborating with other brands, companies or successful entrepreneurs is very helpful – especially if you are just starting to develop your entrepreneurial project – as it can help you make your digital or physical product increasingly more relevant and accessible in the market.

We know that, as an entrepreneur, it is not always easy to recognize the right partner to establish strategic alliances that improve the business, that is why we bring you this post in which we explain in much more detail how to make good business alliances.