How to calculate the revenue generated by email marketing?

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To calculate the revenue brought in by this strategy, it is necessary to look beyond the open rate and click rate. It is important to look at what actually happens after a reader clicks on your post and goes to your blog.

In this case your greatest ally is Google Analytics .

It is able to show the entire path taken by your visitors and offer powerful insights about your website.

Did readers download any material? How many blog posts did they read? Did they request a demo? Did they buy anything?

With Google Analytics you can answer these questions and find out if your strategy is really effective.

How to set up Google Analytics to evaluate your email marketing
To understand the effectiveness of your email marketing, it is necessary to carry out these 4 steps:

1. Install Google Analytics on your website
You probably already have Google Analytics on your website. If not, finish reading this post and go get it.

We teach you everything in this post .

If you still don't know what Google Analytics can do for your business , malaysia phone data find out and learn all the wonders it can do for your website.

2. Set up a sales goal in Google Analytics
After installing Analytics, you can set up a goal and assign a value to the visits your website receives.

To do this, use a profile with editing permission and follow these steps:

1. Go to the Google Analytics admin panel
Log in to Google Analytics and once you have logged into your account, navigate to the admin panel on the right side of your screen.

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2. Go to the goals panel
Next, find the goals panel in the "Property View" menu on the right.

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3. Set a goal
Now, click on “+New Goal.” This will take you to a screen where you can tell Google Analytics what type of goal you want to set up.

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Choose the “Make a Payment” option. That’s the easiest way to tell Google what you want to know when someone makes a purchase. Then, click “continue” at the bottom of the screen.

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Now you need to give your goal a name. You can use "Sales [product_name]" or something similar.

Next, select a Goal Slot ID that hasn't been used in your account yet. If you've never set up a goal in Google Analytics, use "Goal ID 1 / Goal Set 1." Then, complete the goal's landing page.

In the future, when you're a more advanced user, you can change the goal type to "event." But for now, that option will work just fine.

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Now you need to fill in some information so that Google can monitor your goal closely.

First, tell which page customers are sent to when they make a purchase. E-commerce tools usually allow you to send people to a specific page after they make a purchase.

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Remember that the link you are going to place should not contain the complete URL. Use only the part that is left after the domain. For example, in the screen above there is no "www.contentmarketing.com" .

It's also important to make sure that people only visit that page when they make a purchase and that that link doesn't rank in search engines. Otherwise, you may end up reporting revenue that doesn't exist.

Next, give the sale a standard value. This number should be the total amount paid for the product or service.

If you sell a physical good, you can fill in this field with the value paid by the customer minus the cost of the goods sold. And if you have many products, you can use the value of your company's average ticket.

The important thing is that you choose a number that truly reflects the value of your sale.

4. Check your goal
Analytics has a little link below the goal that says "Check this goal."

When you click on it, Google will tell you how many times this goal has been reached in the last 7 days (in case you had set it at least 7 days ago). If you know that you didn't sell anything in the last 7 days, you can skip that part.

Finally, click on "Save Goal". That's it, you've just created your first goal in Google Analytics. Now you can do the same with all your products and services.

Next, we're going to learn how to use UTM parameters in the links of all your emails.