2 successful examples of branding in universities

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As we have seen throughout this post, doing branding in universities could be a challenge in terms of obtaining good results because many elements must be taken into account and, above all, work towards a satisfactory end for everyone.

Let's look at some examples of universities around the world that have put forward interesting branding proposals that have helped create new perceptions of a brand, boosting their businesses and generating greater recognition and authority for them.

1. New York University
One of the most recognized universities in the United States had to create an identity campaign for the headquarters that would be established in Abu Dhabi and the Middle East.

Playing with the logo and the emblematic colors that characterize the institution, they created a corporate image that they visually combined with very characteristic elements of the culture, such as its mosaics and crafts.

This image was used in all formats of the Marketing strategy they kuwait phone data carried out, such as email, posters, brochures and videos for social networks.


Incorporating cultural elements of a city in which they are going to be established is an interesting strategy, since it generates public recognition.

He feels identified, but at the same time he is able to recognize that it is the same educational institution that is even famous in hundreds of Hollywood movies.

2. The Northern School of Art
For many years, this institution was known as the Cleveland College of Art and Design, but the brand wanted to give it a boost and position itself as the main specialized art school in the area, to be recognized and lead the way among other universities.

To achieve this, they focused mainly on refreshing the name of the institution, which had lacked recognition from the public for many years, but above all on promoting the values ​​and principles that represent it as a specialized educational institution with many years of experience and tradition.