Bonus Video: Are Your CTA’s Scaring Your Customers Away

[shishir.seoexpert1]

Calls To Action Too many sellers don’t pay enough attention to what they want their prospects to actually DO after they finish reading their emails. In other words, not laying out a clear CTA (call to action) or using one that introduces too much friction can cause your click-through and conversion rates to plummet. In the past, I’ve spoken about how asking customers to take actions that are too big, complex, or commitment-laden can scare them out of taking action.



Gong analyzed over 300,000 emails to identify which gambling data myanmar type of prospecting CTA’s resulted in a successfully booked meeting within 10 days. 1. Specific CTAs: Asking for a meeting and providing a specific date and time. Example: Are you available to meet on Tuesday at 4pm? 2. Open-ended CTAs: Asking for a meeting without all the specifics. Example: Would you be available to meet sometime next week? 3.



Interest-based CTAs: Asking the prospect to simply confirm their interest in taking the next step. Example: Are you interested in learning more about {INSERT THING}. The data showed that starting with interest-based CTAs especially when dealing with cold prospects was the winner! Even though your ultimate goal is to book a discovery call, intro presentation, or pitch meeting, using those as the CTA in your initial outreach will likely trigger your customer’s sense of reactance ..