The existing differences

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The main aspect that diverges between the two types of survey is the point of view. If the focus is on the company's competitiveness, we are dealing with marketing research.

On the other hand, if the objective is to verify consumer opinion more clearly, market research is undertaken.

It is therefore clear that market research is always a marketing survey, but the reverse is not always true.

What benefits can I get?
The benefits gained also depend on what type of research will be used. Some of them are similar, as you can see below. But let's discuss the benefits separately.

Marketing research
The main positive aspect is the identification of opportunities and a better japan phone data understanding of the target audience. In this sense, the greatest benefits are:

Generating value for the audience
A well-established strategy generates more customer confidence in the brand. Keep in mind that people believe more in data than in information. Therefore, this is a technique that helps build value and add credibility.

Gathering valuable insights
Data-driven management is the current trend, but it must be well structured so that the data is relevant.

After all, the amount of information available is very large, but it is not always valuable for the company.

The ideal is to create a document, such as a form, and share it with the target audience to obtain information through data collection. This is a way to make assertive decisions that reduce business risks and uncertainties.

Consumer opinions also help to complement ideas, because it is a way of receiving feedback and having a differentiated vision of the market.

Identifying trends
Data obtained from marketing research helps to analyze the best path to follow to stay ahead of the competition.

From this, it is possible to draw up specific action plans for products, services or sectors, such as sales or marketing.

Lead generation
Potential customers are potential business opportunities for the company. By running assertive campaigns , your business will have the opportunity to increase its lead generation and nurture the sales team with contacts for possible negotiations.