Youtube video thumbnail

[Irfanabdulla1111]

Minimize economic, environmental and social impacts.
As I mentioned, it is important to bring all those involved to the same table, because tourist exploitation affects them directly.

Preserve the local cultural heritage, without degrading it due to the excess of visitors. A clear example of this action was the creation of the "Neo cave of Altamira", an exact replica that was built due to the degradation suffered by the original due to the massive influx of visitors.

Youtube video thumbnail
Offer tourists a different option, not the classic "theme park" built around a community and which does not benefit them. In this way, instead of visiting a sweet version of the original, the tourist better understands the way of life, culture and atmosphere of the destination community.

Difference between responsible tourism and sustainable tourism
There is some confusion surrounding the terms “responsible” and “sustainable.”

Sustainable tourism has a higher impact, because it aims to reduce the carbon footprint generated to 0.

That is, unless you walk or cycle to (say) Egypt, eat sustainable food at your destination, stay in a local or CO2-neutral residence, and travel to the pyramids without generating additional pollution, your carbon footprint will be unsustainable.

And I don't think you'd feel like walking to Egypt.

Therefore, although we talk about sustainable tourism, we are actually talking about responsible tourism , since it is practically impossible to classify a destination as sustainable.

The moment the slightest CO2 emission is generated, it ceases to be so.

Content marketing for sustainable tourism
Regardless of how you define it, if you run a tourism business of this nature, you need to share it with the world.

That's where content marketing comes in .


It serves to educate your audience, communicate your values ​​and tell the world why your business is better than the competition.

In this blog, both myself and my colleagues have talked a lot about this topic, offering you keys, examples, ways to approach a content strategy and much more.

However, a tourism company has its own characteristics that should be known.

Especially if the environment is involved.

Tourism is experiences, experiences are tourism
I love the tourism sector because when done right, it has incredible power.

Watch this video.


Don't you feel like traveling?

It certainly makes me want to pack my bags and run off to somewhere.

Because?

Because the destination is important, but above all, what is important is the experience.

In fact, if you know someone who travels a lot, you've probably heard them say, " I love to travel ."

Not " I love traveling to Japan " but " I love traveling " in general.

I am surrounded by great travelers and I have proven it.

They like to go places, the destination is often the least important thing, what they like is the email database usa journey, the experience.

That is why the content seems to be made for this sector and why it can do so much for sustainable tourism.

You probably didn't know that every time you travel by plane, you generate 2.7 times more CO2 per kilometer than if you traveled by car.

The big enemy is supposed to be the car, but the thing about airplanes, that's a real problem.