Marketing information system: learn the concept and the advantages of applying it to a company's strategies

[zihadhasan010]

The Marketing Information System is a process for organizing and interpreting information to guide marketing decision making.


The best decisions made in marketing are those based on data. But how to process a large amount of information for each decision? It is within this context that the Marketing Information System emerged to help in this task.

Too much data often hinders decision-making rather than helping. Without the right information, we can get lost among thousands of pieces of data that will not provide anything to help us make a good decision.

Or, we may find ourselves in the opposite situation. A lack of information does not allow us to make the right decision about something important for which we need a basis.

It is within this scenario that the Marketing Information System emerges greece phone data , a concept that will help make more accurate decisions based on precise and useful information. Find out more about this interesting method in this article.

What is Marketing Information System?
The Marketing Information System, also known as SIM, is a system that allows obtaining, classifying, analyzing and distributing useful information for decision making in marketing.

The execution of this system is possible thanks to the set of people, machines and methods that process all the information to deliver it to those responsible for important marketing decisions.

The SIM first assesses the needs of those in charge of marketing decision-making. This way, the information that is really necessary and useful for making the best decisions can be delivered .

Once the data required is known, the search is carried out. These numbers can be obtained internally or externally.

To find internal data , a search will first be made within the company's information collection. Details of sales, financial statements, costs, etc. can be consulted.

External information can be obtained from the environment, from a market study, from surveys with customers, suppliers or even from the competition.

They can also be achieved by analyzing trends, new government regulations, and other external factors that may influence the organization's primary branding objective.

The source of the information will depend on the type of data needed.

Once the entire database is solid, it is organized, analyzed and evaluated to be passed on to the managers responsible for making marketing decisions.